- Front Matter
- The Case for Envirocare: Prioritizing Stakeholders for Public Relations
- Kenneth D. Plowman & Brad L. Rawlins
HTML article 1 | PDF pp. 1-30 - “#BringDickieVtoMurray”: A Case Study Analysis of a Fan-Enacted Twitter Campaign
- John S. W. Spinda
HTML article 2 | PDF pp. 31-61 - Deflated: The Strategic Impact of the “Deflategate” Scandal on the NFL and its Golden Boy
- Michael G. Strawser, Stacie Shain, Alexandria Thompson, Katie Vulich & Crystal Simons
HTML article 3 | PDF pp. 62-88