Volume 6 (2017)

Front Matter
The Case for Envirocare: Prioritizing Stakeholders for Public Relations
Kenneth D. Plowman & Brad L. Rawlins
HTML article 1 | PDF pp. 1-30
“#BringDickieVtoMurray”: A Case Study Analysis of a Fan-Enacted Twitter Campaign
John S. W. Spinda
HTML article 2 | PDF pp. 31-61
Deflated: The Strategic Impact of the “Deflategate” Scandal on the NFL and its Golden Boy
Michael G. Strawser, Stacie Shain, Alexandria Thompson, Katie Vulich & Crystal Simons
HTML article 3 | PDF pp. 62-88