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Volume 1 (2012)

Front Matter
PDF
Editor’s Introduction: A New Journal for Case Studies
Daren C. Brabham
HTML article 1 | PDF pp. 1-3
Recasting Social Media Users as Brand Ambassadors: Opening the Doors to the First ‘Social Suite’
Avery Holton & Mark Coddington
HTML article 2 | PDF pp. 4-24
Strategic Use of YouTube During a National Public Health Crisis: The CDC’s Response to the 2009 H1N1 Flu Epidemic
Laura Richardson Walton, Holli H. Seitz & Kathleen Ragsdale
HTML article 3 | PDF pp. 25-37
When “Play for Pink” Became Playing for Each Other: Team Cohesion as a Goal of Socially Responsible Strategic Communication
William Harris Ressler
HTML article 4 | PDF pp. 38-68
The Poisoning of an Icon: A Public Relations Challenge for Rival Universities
Susan E. Waters
HTML article 5 | PDF pp. 69-92
Fight Viral with Viral: A Case Study of Domino Pizza’s Crisis Communication Strategies
Cory L. Young & Arhlene Flowers
HTML article 6 | PDF pp. 93-106
Is Breaking Up Hard to Do?: Strategic Communication Efforts Surrounding American Idol‘s Loss of Paula Abdul
Sarah MacDonald, Emily S. Kinsky & Kristina Drumheller
HTML article 7 | PDF pp. 107-126
From ‘Hour of Power’ to ‘Days of Demise’: Media Portrayals of Crisis and Fractured Social Order Within Robert H. Schuller’s Crystal Cathedral Ministry
Douglas J. Swanson
HTML article 8 | PDF pp. 127-153

Read Cases

  • Volume 7 (2018)
  • Volume 6 (2017)
  • Volume 5 (2016)
  • Volume 4 (2015)
  • Volume 3 (2014)
  • Volume 2 (2013)
  • Volume 1 (2012)

Contact the Editor

Daren C. Brabham
csscjournal [at] gmail.com

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Case Studies in Strategic Communication
Attn: Daren C. Brabham, Editor
USC Annenberg
3502 Watt Way
Los Angeles, CA 90089
[email protected]

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University of Southern California

Annenberg School for Communication & Journalism

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