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Volume 2 (2013)

Front Matter
PDF
Editor’s Introduction: From Proof of Concept to Growth
Daren C. Brabham
HTML article 1 | PDF pp. 1-2
Friends, Fans, and Followers: A Case Study of Marquette University’s Use of Social Media to Engage with Key Stakeholders
Amanda Stageman & Kati Berg
HTML article 2 | PDF pp. 3-34
Zombies Gone Viral: How a Fictional Zombie Invasion Helped the CDC Promote Emergency Preparedness
Marjorie Kruvand & Maggie Silver
HTML article 3 | PDF pp. 35-60
“The Community is Speaking Loud and Clear”: Susan G. Komen for the Cure, Planned Parenthood, and the Crisis of Public Opinion
Virginia S. Harrison
HTML article 4 | PDF pp. 61-92
“The Other Hangover”: Implementing and Evaluating an Original, Student-Designed Campaign to Curb Binge Drinking
Nathan Gilkerson, Michelle Gross & Andrea M. Ahneman
HTML article 5 | PDF pp. 93-131

Read Cases

  • Volume 7 (2018)
  • Volume 6 (2017)
  • Volume 5 (2016)
  • Volume 4 (2015)
  • Volume 3 (2014)
  • Volume 2 (2013)
  • Volume 1 (2012)

Contact the Editor

Daren C. Brabham
csscjournal [at] gmail.com

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Contact CSSC

Case Studies in Strategic Communication
Attn: Daren C. Brabham, Editor
USC Annenberg
3502 Watt Way
Los Angeles, CA 90089
[email protected]

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University of Southern California

Annenberg School for Communication & Journalism

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