- Front Matter
- Editor’s Introduction: From Proof of Concept to Growth
- Daren C. Brabham
HTML article 1 | PDF pp. 1-2 - Friends, Fans, and Followers: A Case Study of Marquette University’s Use of Social Media to Engage with Key Stakeholders
- Amanda Stageman & Kati Berg
HTML article 2 | PDF pp. 3-34
- Zombies Gone Viral: How a Fictional Zombie Invasion Helped the CDC Promote Emergency Preparedness
- Marjorie Kruvand & Maggie Silver
HTML article 3 | PDF pp. 35-60
- “The Community is Speaking Loud and Clear”: Susan G. Komen for the Cure, Planned Parenthood, and the Crisis of Public Opinion
- Virginia S. Harrison
HTML article 4 | PDF pp. 61-92 - “The Other Hangover”: Implementing and Evaluating an Original, Student-Designed Campaign to Curb Binge Drinking
- Nathan Gilkerson, Michelle Gross & Andrea M. Ahneman
HTML article 5 | PDF pp. 93-131